No doubt you have heard of Hello Fresh (HelloFresh.com). It is a meal kit company based out of Berlin, Germany and is the largest kit provider in the United States and has operations going around the world in Australia, Canada, New Zealand, Europe and Japan. We pretty much tried it on a whim, in order to cut down on food waste and try new meals. Pleasantly enough, HelloFresh delivered on both of these. But what I want to write about today is Hello Fresh’s commitment to fight food insecurity. 10.5% (13.8 million) of American households struggled with food insecurity at some time during 2020. No matter how you look at it, 13.8 million households is a mind-boggling number. Food insecurity seems to attack our most vulnerable citizens, the elderly and the very young. Hello Fresh works with their subscribers to donate 55.4 million pounds of fresh ingredients to those who need it the most. Advance planning makes it possible to divert this food from the landfill and get it to those in need.
Within their meal plans they have a program called “Beyond the Box”. This objective is to ensure that fresh, healthy food is available to those in need, when they need it. Its subsidiary, “Meals with Meaning” was launched in 2020 to provide free meal kits to individuals experiencing food insecurity in America. Each kit contains HelloFresh ingredients and step-by-step recipe cards to make wholesome, home-cooked meals. They work directly with local community organizers who volunteer their time to pack and deliver these boxes right to people’s doorsteps. In 2021, HelloFresh provided nearly 1.5 million meals to people in need. You can assist this effort by adding “Meals with Meaning” to your market menu selection. You can also donate your box on a skip week and it will contribute funds to the program. Hello Fresh has a program called LimeAid, which allows you to nominate an individual or family for meal assistance.
Thanks for stopping by,
“I have found that it is the small everyday deeds of ordinary folk that keep darkness at bay. Small acts of kindness and love.” J.R.R.Tolkien